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Online Coaching for Men & Women 45+

I'm 72. Still competing. Still lifting heavy.

And I've helped 100+ people over 45 do the same.

Build real strength, lose stubborn fat and feel like yourself again with a programme built around what actually works for a body over 45.

3x Mr Universe • 1x Mr World • 3x Mr Europe • 40+ Years Coaching

BOB DAWSON

Real People. Real Results. All Over 45.
Side by side before and after transformation comparison overweight and slim and muscular of greying male

Dave - 49

"I have dropped fat and gained muscle i didn't know was possible. I couldn't have done it without Bob, his training and support has been brilliant"

Side by side before and after transformation comparison older male shown overweight and muscular build in bodybuilding pose

Keith - 55

"My first show i didn't place. My second season under the watchful eye of Bob i won a UK title and was invited to a world championship where i finished 3rd. The guy is amazing"

How it works

How It Works

WHAT YOU GET

Personalised Training Plan (Delivered weekly via email)

Built around your fitness level, injuries, and lifestyle so you can train safely and consistently without feeling overwhelmed.

Simple Nutrition Strategy 

A clear, structured approach to eating built around your lifestyle including realistic guidance on portions and food choices so you lose fat consistently without guesswork

Accountability & Coaching (WhatsApp access Mon–Fri)

You’re not left on your own. You’ll have ongoing support, check-ins, and guidance to keep you consistent and progressing every week.

Built for 45+

Every part of the program is designed to:

  • Protect your joints

  • Improve mobility

  • Build strength safely

What Most Clients See in 12 Weeks

  • 10–20lbs of stubborn fat gone

  • Noticeably stronger in the gym

  • Moving better, fewer aches and pains

  • A routine that actually fits their life

What Bob's Clients Say

“I hadn’t trained properly in years and honestly thought I was past it. Within the first few weeks, I felt stronger, had more energy, and the weight started coming off. I’ve now lost 16lbs and feel better than I did in my 40s.” - Mark, 52

“Every time I tried to get fit before, I’d either quit or get injured.This was completely different, simple, manageable, and it actually fit around my life. I finally feel in control of my fitness again.” - Sarah, 47

“I was sceptical at first because of my age and old injuries. Everything was adapted for me, and I never felt pushed beyond what I could handle. Now I’m stronger, lighter, and pain-free.” - James, 58

Is This Right For You?

✅ THIS PROGRAM IS FOR YOU IF:

  • You’re 45+ and feel out of shape or stuck

  • You’ve tried diets or fitness plans before but couldn’t stay consistent

  • You want to lose fat and rebuild strength without extreme training

  • You’re worried about injuries or pushing too hard

  • You want structure, accountability, and a clear plan

 ❌ THIS IS NOT FOR YOU IF:

  • You’re looking for a quick fix or instant results

  • You’re not willing to follow a structured plan

  • You prefer extreme diets or intense daily workouts

  • You’re not ready to commit to real, long-term change

Meet Your Coach

BOB'S BODYBUILDING RECORD

40+

40+ YEARS

OF FITNESS EXPERIENCE

20+

11

3

OVER 20 

COMPETITION

PLACINGS

11 TIMES

PLACED 1ST

3 TIMES

MR. EUROPE

3

3 TIMES

MR. UNIVERSE CHAMPION

1

1 TIME

MR. WORLD CHAMPION

"I'm Bob Dawson. I'm 72 years old, a 3x Mr Universe, 1x Mr World and

3x Mr Europe champion. I've been coaching for over 40 years. And I'm still competing today."

If a 72-year-old competitive bodybuilder can't convince you it's possible, nobody can

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You don’t need to be fit to start.
You don’t need to be perfect.

You just need to be ready to take the first step.

I take on a maximum of 10 new clients at a time. If you're ready, don't wait.

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